The Business Strategy Questions the Pandemic is Forcing Leaders to Answer

Jan 31, 2021 | Hot Mess Hotline Podcast

When the economy is booming, many businesses are successful because there’s money to be spent. That’s not a bad thing.

But a sudden economic shock often causes folks to cut back a bit, or at least become more discerning about it.

As sales become harder and every marketing dollar needs an ROI, leaders must look themselves in the mirror to really figure out how and why their business or department is successful.

In this episode of the Hot Mess Hotline, we’re continuing the conversation on lessons learned from 2020 and what to take with us as mid-level leaders into 2021 and beyond in the economic recovery ahead. Here are the business strategy questions you must answer next.

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About Calvin Ellison, Jr.

Calvin E. Ellison Jr., President of Executive Impact Group has over 25 years of experience in management consulting with a special emphasis on executive coaching, leadership development,
and customer relationships.

For eleven years Mr. Ellison was a group facilitator and executive coach for CEOs who were members of Vistage International, the world’s largest educational membership organization for CEOs and company Presidents. As a Vistage Group Chairman, Mr. Ellison coached 46 CEOs who collectively generated over $910 million in revenue and employed more than 3,200 employees. As the chairman of the group, Calvin’s role was to work closely with each CEO to monitor their strategic plans, analyze the financial stability of their companies, and challenge them on ways to generate profitable growth
through the problem-solving of critical business issues.

In 2009, Mr. Ellison started The Executive Impact Group to provide strategic guidance to CEOs and emerging leaders. In the five years since the organization was started, he was worked with 37 executives, 27 of which are in the CEO role in their organization.

Mr. Ellison has been involved in sales and human resource development for most of his professional career. Upon completing his undergraduate education at University of California at Davis with a B.S. in Environmental Planning and Management. Mr. Ellison first developed his passion for sales and marketing when he joined Dow Chemical Inc. as a Sales Executive. Calvin continued his sales career with American Hospital Supply and was responsible for sales and business development for a select group of hospitals. He later finished his corporate career with Xerox Learning Systems (a division of Xerox Inc.) as a Regional Marketing Executive. At Xerox his responsibilities included selling and facilitating training programs targeting towards sales teams and mid-level management.

Mr. Ellison has also held several board and committee member positions with the Indiana Organ Procurement Organization, the United Way, and Family Services Association. Calvin volunteers his time as youth coach for baseball, basketball, and football.

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