Why Fast Business Growth Didn’t Stop in 2020 but was Redefined Instead

Jan 19, 2021 | Hot Mess Hotline Podcast

While last year is over and gone, there are many powerful lessons that can came from it.

Even when we go through tough experiences, we can choose to take some of the good. That is exactly what the team at Creative Works did.

This Hot Mess Hotline episode features Armando Lanuti, president of Creative Works. His company designs the backdrop and experience in family entertainment centers. If you’ve ever taken your team to a lasertag facility or been to an e-sports arena, this team is responsible for designing and manufacturing all that goes into that experience. These geniuses figure out how to re-create a post-Apocalyptic Washington D.C. with lots of glow-in-the-dark paint and 15′ gorillas. It’s fun work and they are fun people.

As you can imagine, their primary customers’ businesses closed up shop when COVID hit. They were on track for a blockbuster year and then everything came to a screeching halt last March.

But Armando’s team demonstrated resilience in amazing ways. Our conversation covers how they pivoted, adapted, were optimistic, and came out of 2020 swinging for the fences.

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About Armando Lanuti

Armando is the President of Creative Works. He values creating memories with his family above all else, as memories are something we all have and share forever. He’s a big proponent of giving back and he instills that in his company culture, using the team’s unique talents to provide for those who are less fortunate.

You can connect with Armando Lanuti on Linkedin.

About Creative Works

Creative Works helps location-based family entertainment businesses boost their revenue with immersive attractions, including laser tag, escape rooms, mini golf, virtual reality, and Esports.

See their work here:

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